Vis-À-Vis Magazine Review – iPad
- Publisher: Ploi Media
- Issue reviewed: March 2016
- Reviewer: Ed Sawyer (iPad)
- Available on: iPad exclusively
- Price: Free on iPad
Vis-À-Vis prides itself on delivering exceptionally heartfelt and direct vis-à-vis (face-to-face) interviews with prominent figures in sport, TV, fashion and gastronomy.
This highly personal theme is central to the character of the digital magazine. Users are thrust behind the scenes of photo shoots and interviews with Spanish journalists and photographers who add incredible insights into the production of the digital magazine with accounts from their own point of view.
High profile celebs like Patricia Vico barrel down the centre of the screen addressing users in their native language – be it Spanish or British – giving the impression the user is the sole audience.
Users also become a part of a photo shoot. From all angles, photographers take snaps of YOU! This experience makes the user feel inextricably part of the magazine.
As a reader, you can’t help but be captivated by the personalities that leap out of this digital magazine.
Music videos, such as The Vaccines’ Dream Lover, are embedded in amongst the content in order to create a truly immersive and engaging experience where audio and visual elements are combined.
Vibrant data visualisation tools have been utilised to add greater intensity to data stories. In this edition, there’s an infographic showing the blood splatter proportionate to the impact of each bullet in the assassinations of prominent figures like Martin Luther King and Tupac. A very engaging representation of what could’ve been incredibly dull data.
The first issue was launched in 2012 and reached roughly 42,000 downloads. One of the reasons for such widespread interest was due to the vast amount of content offered by De Ploi media, the publisher. Vis-à-vis is definitely a magazine you can absorb in more than one sitting.
“From extensive articles that you can read calmly at home during the weekend, up to short and more visual articles that you can rapidly go through on the bus or on the underground, that’s what Vis à Vis is all about: a magazine that escapes the ephemeral concept of the paper,” explains Laura Blanco, the magazine’s editor in chief.
But herein lies the magazine’s biggest shortcoming. The depth and quality is there – but so many long-form pieces are too much for tablet. It’s difficult to fully appreciate every aspect of this digital publication even in more than one sitting.
Another irritating aspect is the format of the text. The text size is too small with no option to enlarge, while the creative ways of displaying each segment of text can be overwhelming.
Furthermore, the use of black and white as a stylistic feature is both excessive and distracting. In this sense, Vis-à-Vis lacks the striking explosion of colours displayed in De Ploi's sister publications like Masmag, Revista Don or Mine.
Audio and video content on some pages plays automatically without the user starting it, whereas some features do. This lack of continuity becomes a little annoying, but hardly much of a distraction.
Overall then, Vis-à-Vis is a fantastically interactive and compelling publication. It’s variety of content that grabs the user and throws them headfirst into interviews and photoshoots with celebrities puts it right up there. Okay, its let down by a few things, and for me the articles could be snappier, but the content is superb and displayed beautifully.
Well worth a read!
Download the app and free magazine on your iPad here